When I joined the BYJU’S L&P (Learning & Persnolisation) design team, the company was expanding its learning ecosystem beyond video lessons. Two parallel student touchpoints were underused:

1. BYJU’S Answers (web) – a growing repository of step-by-step solutions for classes up to Grade 10

2. Textbook Learning (BTLA app) – structured exercises, explanations, and concept reinforcement

Both platforms were functional, but student engagement data showed clear friction points: students struggled to find answers easily, math problems weren’t always displayed optimally on smaller devices, and the overall learning flow felt fragmented.

My Role & Responsibilities

We were a small UX team of three, collaborating closely across the website and the mobile app. My work spanned both sides of the product:

BYJU’S Answers (Web)

• Data-driven UI improvements: Every week we studied user flow analytics and funnel drop-offs. Based on this, I designed UI fixes to reduce confusion in navigation, browsing, and answer readability.

• MathSolver Design: I created the MathSolver experience from scratch — a tool to solve math problems step-by-step.

  • Designed a custom math keyboard for inputting equations.

  • Defined answer layouts, typography, and formatting rules to make long math solutions readable and scannable.

  • Ensured consistency across multiple devices and browsers.

Textbook Learning in BTLA (App)

• Worked on textbook cover illustrations, exercise flows, and video-based concept explanations.

• The central design team handled the broader brand language, colour systems, and 2D/3D illustration libraries. My role was to apply and adapt that visual system into the textbook learning experience consistently.

• Introduced structured chapter → concept → practice flows that reduced cognitive load for students.

• Integrated multilingual support in the Textbook Learning section, ensuring layouts held up across languages.

On-ground Usability Testing With Students

One of the most valuable parts of the project was running an offline usability study with kids in a BYJU’S Learning Centre.

• Observed how children navigated textbook exercises, solved math problems, and watched conceptual videos.

• Identified key pain points:

  • Students skimmed solutions and often missed the final answer.

  • Switching between exercises is not very intuitive.

  • Some concepts felt too detached from associated exercises.

• These insights directly shaped our redesign of the flow, math layouts, and exercise grouping.

Outcome

The redesigned BYJU’S Answers website made problem-solving smoother and more approachable, and the MathSolver became one of the most used modules for homework support. In the BTLA app, the improved textbook learning experience brought clarity to students’ daily revision cycle—especially in subjects where conceptual understanding was crucial.