About
Hi, I’m Karthik — a Product Designer who’s spent the last 7 years making pixels behave on screens big and small (but mostly very big, like your Smart TV). I specialize in crafting seamless user experiences that even your grandparents can navigate — because if they can’t, it’s back to the drawing board. From building design systems to testing layouts on actual TVs.
I obsess over details so users don’t have to. I love solving complex problems, collaborating with cross-functional teams, and occasionally arguing with my Figma file like it owes me money. When I’m not designing, you’ll find me on my bike, gaming, or trying to explain UX to my relatives — unsuccessfully
Tools I use daily
Experience
In the past
Apr 2023 - Present
Senior Product Designer at Jio
Contributed to TV experience design, JioTele OS runs on 3rd party Smart TVs & in-house JioSTB. Key member in building and maintaining the TV Design System for scalable and consistent product experiences. Led JioHospitality & JioVoice Assistant experiences.
Mar 2022 - Apr 2023
UI/UX Designer at Byjus
Contributed to key initiatives at BYJU’S, including the Textbook and Autosolver modules in the BYJU’S App, the BYJU’S Answers web platform, and several early-stage product POCs, with a focus on improving user experience, content accessibility, and scalability for students from primary to higher secondary levels (Class 1 to 12).
May 2019 - March 2022
Product Designer at Buyhatke
Contributed to branding, visual language, design systems for web & mobile, and UI kits for Bitbns, one of India’s leading crypto exchanges. Conducted usability studies and iterated product designs for a crypto platform, improving user experience based on research insights. Designed marketing and communication materials including newspaper ads, social media creatives, emailers, posters, supporting brand visibility campaigns.
Jan 2019 - May 2019
Internship at BillTrim
Started design career with fintech startup. Worked on IOS app design, created icons, emailers, Social Media creatives for several in-house products