Opportunity

The old homepage suffered from dense content, unclear hierarchy, and weak trust signals — especially for beginners trying to make their first investment.

We set out to build an experience that:

• Communicates trust instantly

• Reduces cognitive load

• Helps beginners get oriented

• Feels consistent across devices

Approach

Research & Insights

• Interviewed new and returning users

• Conducted heuristic review + affinity mapping

• Key issues emerged:

  • No clear starting point

  • Token table hard to scan

  • Lack of brand confidence & trust cues

Design Priorities

• Create a simpler, more guided onboarding entry

• Strengthen hierarchy using cleaner layouts & spacing

• Rebuild the token table for clarity

• Introduce multilingual support

• Refresh the visual tone with custom illustrations

Execution

• Rapid sketches → low-fi → high-fi

• Weekly reviews with CEO/CTO

• Custom isometric hero illustration

• Responsive layouts for desktop → tablet → mobile

Key Improvements

• Clearer onboarding: fewer fields, better context

• Higher trust: testimonials, structure, confident tone

• Better readability: improved table hierarchy + breathing space

• Stronger brand personality: custom illustrations

• More inclusive: multilingual support

Final Designs

A clear, cohesive interface that balances simplicity for beginners and depth for traders.

Outcome

The redesign made Bitbns feel more accessible and credible — especially for first-time crypto users — while preserving depth for seasoned traders. Feedback from stakeholders highlighted improved brand cohesion and clearer user flow. Qualitative user feedback suggested better comprehension and ease of use.

Reflection & Next Steps

This project reaffirmed a core belief: when designing for complexity, clarity and trust are your most powerful interface tools. Going forward, I see opportunities for: dark mode, persona-based homepages, and more interactive onboarding experiences.